Now he has signed an exclusive sneaker deal with Puma, the first-ever multiyear shoe deal of its kind for a basketball trainer, as the brand continues its push back into the NBA landscape. 9), Michael Porter Jr. (No. Puma pounced back into the basketball shoe market in 2018 after a near 20 year hiatus. The National Basketball Association (NBA) and PUMA today announced a new multiyear partnership that will make the international sports brand an official marketing partner of the NBA There was a time when Puma was a major player when it came to footwear and other gear in the NBA but that time has come and gone. Aquote from NBA SVP of media and business development Dan Rossomondo seems to confirm that line of thinking. With his third assist Friday, the Wizards' guard raised his total to 7,394 -- rising past Maurice Cheeks (7,392). Before Michael Jordan signed with Nike, before Allen Iverson laced up a pair of Reeboks, Walt Clyde Frazier was basketballs first signature sneaker athlete in 1973 with the PUMA Clyde. Basketball trainer Chris Brickley signs Puma deal. (Photo by NBA.com is part of Warner Media, LLCs Turner Sports & Entertainment Digital Network, NBA Extends U.S. 1 pick LaMelo Ball has officially signed a multi-year shoe deal with Puma ahead of the 2020 NBA Draft. Betting Data Partnerships With Sportradar and Genius Sports Group, NBA announces new multi-year partnership with Microsoft, Westbrook rises to 13th in all-time assists, 10 stats to know ahead of ESPN doubleheader, FanDuel DFS Values Of The Night: Friday (Jan. 29), Zion's path could take page from Giannis' book. Basketball trainer Chris Brickley is signing a multi-year shoe deal with Puma. The agreement will allow Puma to create official merchandise for the NBA and they will also be able to use NBA logos and uniforms in their advertising. In 2013, I started writing for. This season, LaMelo Ball was the only player from the 2020 NBA Draft class to receive a shoe deal. "I believe the brand is the perfect partner for me because Puma will allow me to just be myself. Puma. The German sportswear giant named Jay-Z as president of basketball operations and signed NBA Kyle Kuzma Is Reportedly The Latest NBA Player To Sign With Puma Four Trade Destinations For Disgruntled Kings Shooter Buddy Hield, The New York Knicks Should Sign Goran Dragic, NBA Narratives For The Four Remaining Playoff Teams. Rossomondo said in a statement that Puma played an important part in the early footwear culture of the NBA. This partnership is a testament to the continued resurgence of PUMA within the basketball industry.. Want every headline right at your fingertips? NBA All-Star MVPs by Image (1982-2020) 6; NBA Players First Championships 5; Big 4 Most Championship Appearances 3; NBA Single Team Hall of Famers 3; NBA Top 200 Scorers (1990s) 3; NBA Top 5 Scoring Seasons By Rookie Class 3 'Unique' Big 4 on a Map 2; Same First Name (Sports) 1; Big 4 Teams: Not in That Division 1 As the summer went on, players were using the viral workouts and pickup runs to debut new sneakers and clothes. Nearly three quarters of NBA players took the court in Nike or Jordan sneakers last season. This move comes as Puma has been starting to get back into the swing of things when it comes to getting NBA players to wear their shoes on the court. It's a very splashy move on Puma's part and it shows that they're truly serious about reviving their brand when it comes to basketball. Hennessy named official spirit of the NBA, WNBA and USA Basketball; Marks inaugural deal with a North American pro sports league, Sportradar and Genius Sports Group will continue to distribute official NBA betting data to authorized sports betting operators in the United States. 1 overall pick Jackie Young and No. Even with the head start, though, Puma couldnt find a way to make basketball a profitable part of its business, and it hasnt endorsed an NBA player since it signed Vince Carter in 1998. Rozier and Cousins are leading the way for Puma's clientele which currently consists of an impressive collection of young talent that the company is betting on developing into tomorrow's stars. Kyrie Irving Nike Kyrie 1. Even with the head start, though, Puma couldnt find a way to make basketball a profitable part of its business, and it hasnt endorsed an NBA player since it signed Vince Carter in 1998. Puma reentered the basketball category in June 2018 after a two decade-long departure. America's Top Givers: The 25 Most Philanthropic Billionaires, Impact 50: Investors Seeking Profit And Pushing For Change, Crisis Management: Justin Thomas And His Endorsement Portfolio After Being Dropped By Ralph Lauren, The Broader Implications Of The Jared Porter Firing For Talent Acquisition Departments Across Sports, Are All Fans Equal? As many have known, Puma has recently ramped up signing basketball players and now these players under the Puma brand: Deandre Ayton, Marvin Bagley, Rudy Gay, Michael Porter Jr., Terry Rozier, Zhaire Smith, Skylar Diggins-Smith "I am really excited to be joining the Puma family," Ball said on Wednesday, per ESPN's Nick DePaula. "I am really excited to be joining the Puma family," Ball said. The Clyde Court Disrupt shoes are Puma's first signature sneaker in nearly 20 years and it was part of an effort on Puma's part to make a return to the NBA. As part of the brand's continued re-emergence in the basketball space, Puma has signed 2019 WNBA No. PUMA played an important part in the early footwear culture of the NBA, said Dan Rossomondo, NBA Senior Vice President, Media and Business Development. Potential No. This is a list of figures and some organizations sponsored by German sports apparel company Puma. The contract PUMA gave Bagley is reportedly the largest rookie shoe deal given to any basketball player LaMelo Ball has signed a multiyear shoe deal with Puma. Puma is a new entry, having relaunched its basketball business last summer. As PUMA makes its way back into the basketball landscape, the collaboration fosters a relationship that will continue to accelerate the growth of PUMA Hoops within the sport. The obvious hope for Puma in this current go-around with the NBA is that we won't see a quick evaporation of relations like what we saw in their aforementioned deal with Vince Carter. OFFICIAL: RJ Barrett has signed a multi-year shoe deal with PUMA. They've come a long way from having to pull the plug early on into what was supposed to be a long-term deal with Vince Carter back in the 1998-99 season. Cousins immediately becomes most accomplished NBA player signed to Puma and current face of the brand. Opinions expressed by Forbes Contributors are their own. High performance textiles used to truly embody Pumas mantra. I am an Atlanta-based writer who focuses on sports logos and uniforms. The National Basketball Association (NBA) and PUMA today announced a new multiyear partnership that will make the international sports brand an official marketing partner of the NBA, We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market, said Adam Petrick, Global Director of Brand and Marketing at PUMA. Starting in 2020-21, the franchise returns to classic look. This move comes as Puma has been starting to get back into the swing of things when it comes to getting NBA players to wear their shoes on the court. The most notable players who wear Puma shoes at the moment are currently Terry Rozier Jr. and DeMarcus Cousins, with Rozier actually being tapped to showcase the Puma Clyde Court Disrupt shoes. MORE: What is LaMelo Ball's ceiling in the NBA? While we probably shouldn't expect Puma to directly compete with Nike on their own court, we can expect to see Puma make some serious inroads when it comes to getting their brand out there. 1 pick LaMelo Ball has officially signed a multi-year shoe deal with Puma ahead of the 2020 NBA Draft. 2 picks in draft in Deandre Ayton and Marvin Bagley. LaMelo Ball , one of the top prospects in the 2020 NBA draft class, announced Wednesday he's signed an endorsement contract with Puma Basketball. Release year 2015. LaMelo Ball officially signs multi-year endorsement deal with Puma. 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